My Blogging Business

Blogging Marketing ABC Bible

No matter how attractive and interesting your blog is, if you don’t market it and attract readers to it, you won’t make any money.

Basically, blog marketing is any activity that publicizes or advertises products, services, a website or business through the use of blogs. However, before you can market on a blog, you have to successfully market the blog itself. If you can’t generate a healthy number of visitors to your blog, you won’t be able to directly or indirectly market to them.

The key to marketing your blog successfully is consistency and effectiveness. This means that you have to consistently post new, interesting articles to your blog that are relevant to your targeted audience as well as consistently engaging in activities designed to drive traffic to your blog. However, there is a caveat on this last suggestion.

Your traffic generation activities have to be effective. To ensure the effectiveness of your blog marketing strategies you need to become well informed about the types of strategies that typically get the best results, consistently apply them and consistently monitor them. You must be willing to drop strategies that do not work and replace them with hopefully more effective ones. It is important that you are not attached to your strategies but to your outcomes. If it doesn’t work, change it. Flexibility is an essential element to blogging success.

Once you have created your blog and have submitted some interesting and unique posts that are designed to pique interest and engage your reader in conversation through the comments facility, you need to get your blog pages indexed in the major search engines such as Google and Yahoo. This process is not automatic and if you don’t take the necessary steps you will have little chance of benefiting from search engine traffic.

Generally speaking search engines require you to submit a sitemap, however if your blog is hosted by a service like Blogger you won’t be able to access the root directory to obtain the information. Instead you will need to submit code in a meta-tag. Your blog provider will direct you on how to do this.

Once you have submitted your blog for indexing with the search engines, the next most important step you can take to generate traffic to your blog is to submit it to as many relevant blog directories as possible. This can be a time consuming process so if you can afford it you may find it beneficial to pay a service to manually submit the blog for you. Automatic submission services should be avoided as they do not make allowances for the visual confirmation that is usually needed when submitting a blog to a directory.

Blog directories can really pay of in terms of attracting visitors to your blog as long as you list your blog in the correct category and you take care to write a description that accurately describes your blog and appeals to your targeted niche.
These steps may generate one time visitors but it is up to you to keep them. If your blog is not updated regularly with new material it will stagnate.

Regular posting is not only important in terms of attracting a loyal readership, it is essential if you want to improve your search engine page rank. The best search engine results tend to go to blogs that are tightly focused on a single niche and give their readers unique information and excellent value.
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If you are serious about your blogging business, Alexa is something you must not give a miss. Alexa ranking is one of the most important traffic indicators for advertiser and monetization platform. Many plubisher will look at your Alexa ranking to estimate the visitor volume and traffic, from there deriving the cost for placing ads in your site or blog.If you have signed up ReviewMe or Text-link-Ads and Sponsored Reviews, you will have realized that these 2 monetization platform calculate your ad selling cost base on your Alexa ranking.

How Alexa works?

Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, they get the traffic rankings shown in the Alexa service.

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

What are Page Views?

Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The three-month change is determined by comparing a site’s current page view numbers with those from three month ago.

Myth of Alexa Ranking is Not Accurate!

If you have done some researches, people are saying that Alexa ranking is not accurate enough, is it true? I guess depending on how you look at it. It is true that there is a bias in using Alexa ranking and the reason being Alexa can only calculate your traffic volume only if you have included the Alexa tracker on your website or your visitors have an Alexa toolbar. That helps Alexa to track your traffic volume. The primary way for Alexa to determine your traffic volume is by their tookbar, only people with the Alexa toolbar installed and visit your website will be tracked. So is it accurate, you decided?

Let’s face a fact, Alexa toolbar is not that popular and not many people will install Alexa toolbar. Only webmaster or more computer savvy people will install Alexa toolbar for SEO or traffic purposes. Normal web surfer will not bother to install Alexa toolbar. But if you have the Alexa tracker on every pages of your website. Alexa will be able to count the traffic volume more reliably.

So install your Alexa Widget now! Is free anyway!
Alexa Ranking Improvement: Add a Alexa Tracker on Every Pages

I mentioned earlier that Alexa ranking has a bias. Why is that so, the reason is simple if you understand how Alexa tracks traffic as explained in the earlier paragraph. Alexa ranking tends to track the search volume for website which is more tech savvy people, so, it compares the websites among those with Alexa tracker. If I have a 1 millions visitors a day but I do not have Alexa tracker on my site, you can see a lousy alexa tracking still.

Now, even though Alexa is bias is not totally accurate, it is still the favorite indicator among ads publisher, especially blogging advertising tools like sponsored review and text link ads. If you like you sell ads space, the publisher still likes to know your Alexa ranking despite its biaseness. So you better get it done, or regret! Time is a key factor!

Now, this comes to marketing, Alexa ranking is simple one of the marketing trick you must use to boost your website or blog value… Do not deny the fact that people just like to see the number even though it is not 100% accurate. This is a number game!
Well, just concentrate your effort to build up your traffic, do your regular blog commenting and social bookmarking, all visits will be tracked and naturally you will see your Alexa shooting rocket high.

Good luck
Jack Lan
http://www.moneyfromblog.com

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Have you ever write a review before? As a blogger, one of the most effective way to earn is to write reviews on others blog, products or services. In the internet, there are currently a few such services for both Advertisers and Bloggers.

If you are an advertiser, you can register yourself and started posting assignments for bloggers to write review for you. For blogger, you can simply login into the dashboard and search for related assignments that you can take and start writing to get paid accordingly.

Recently I am working on Payperpost and to my surprise their services are impressive compared to others famous PPP services like sponsored review. They have many tools for bloggers to intergrate into their blog and maximize their earning. One of it is the “Review My Post” feature which I have just added into my blog too.

What is it?

PayPerPost is proud to introduce the new Review My Post program! By simply putting a badge at the bottom of *EVERY* post, you can invite new prospective Posties to review your blog posts! When someone clicks on this badge and signs up with PayPerPost, a special opportunity is created JUST FOR THEM! The $7.50 opportunity asks them to write a post in their blog reviewing a post on YOUR blog.

The badge look like this:

This is a great opportunity for you to earn money and grow your sphere of influence. You can generate thousands of links back to your site and earn money for each link! As soon as the new Postie gets paid for reviewing your blog you get paid $7.50! To get the most out of this program, be sure to place this badge code at the bottom of every post on your blog, even the ones that aren’t sponsored posts. The more posts that the badge is tagged to, the wider variety of content potential posties have to blog about when they review your post! The easiest way to achieve this is to simply modify your blog post template so that the badge automatically appears whenever you post a new blog.

Sign Up Form!

PayPerPost also provide Sign Up Form which you can add into your blog just by copy and paste the ready made code. So your reader can straight away sign up from your blog and you earn instant cash.

Below is the live example for blogger to sign up form.

So if you have not sign up PayPerPost, sign up now by clicking on the image below or by the sign up form above. This is definitely a monetization tools you must not miss!

Written By My Blogging Business
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Finally this blog is added into Technorati, of course my ranking is very low now. My target is to raise the ranking from the terrible 4,446,976 to top 50,000 in 3 months.

Of course by June 2008 this blog must be top 5,000 in Technorati ranking by all means! I will be using all the strategies I have been teaching in Money From Blog Coaching Club to increase my ranking.

If you haven’t sign up Technorati, please do sign up here and start tagging your blog. Technorati is just a search engine that specialist in blogs sites only. You can search for other blogs using the Technorati blog search as it will generate thousands of results related to the search term you entered.

Once you have sign up Technorati, you can add as many blog as possible, but you need to do a simple process to verify your blog before it can be successfully added. After adding, you can tag your blog with related keywords to your content or blog, so that when people search for the term similar to your tag, your blog will appear. Therefore, this is a very effective way to increase traffic into your blog, most importantly it is FREE.

Once you have created your account, you can also add blog to your favorite. So if you have an account, please do add me into your favorites by clicking here Add to Technorati Favorites . Post a comment in this post with your technorati or blog link, I will visit and add you into my favorites link too!  Keep up the good work, lets increase our ranking together!

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